Tuesday 15 February 2011

Homework: target audience and USP

USP
There are already quite a few movies similar to this. My USP is that the group has to face both a mythical monster and pressure for time because of the cave filling with water, while one of the characters is deaf. This creates urgency and danger, as it is much more difficult to communicate the problems to her.

Target audience
My target audience is males and females 20-35. It appeals to men because of the action and fighting, the typical conventions of an action-adventure film. However, it also appeals to women, because of the intricate concept of a love triangle and the inclusion of a hearing impairment. This is partially why I think the target audience is aimed at young adults rather than teenagers, as it faces some tough issues in society and is not just action, adventure and romance.  

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